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Scenic

Headquartered in Newcastle, Australia, sailing since 1986.

Scenic
Scenic Published October 20, 2026
Scenic fleet
Scenic fleet

Founded in Australia in 1986, Scenic built its river-cruise business around all-inclusive, butler-serviced "Space-Ships" with fold-down balconies, before expanding into ocean cruising with the expedition ship Scenic Eclipse. Sister brand Emerald Cruises offers a similar product at a lower price point.

From Wikipedia

Scenic (cruise line)

Cruise line and tour company

Scenic Luxury Cruises and Tours is a privately held Cruise Line and Touring Company, established by Australian businessman Glen Moroney in 1986. The company opened its first United Kingdom office in 2007, its headquarters in Manchester. Scenic's inaugural European river cruise occurred in 2008 with the debut of its first river ship, "Scenic Sapphire".

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Cruiseline details

Founded
1986
Headquarters
Newcastle, Australia
Parent Company
Scenic Group (privately held)
Website
scenic.com
Brand Color
#1a1a2e
Loyalty Program
Scenic Club
Stock Ticker
Private
Company Size (Employees)
~2,000 employees
Company Story
Founded in Australia in 1986, Scenic built its river-cruise business around all-inclusive, butler-serviced "Space-Ships" with fold-down balconies, before expanding into ocean cruising with the expedition ship Scenic Eclipse. Sister brand Emerald Cruises offers a similar product at a lower price point.

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Scenic

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